EVA - Redesign Transforming Advocacy

EVA - Redesign Transforming Advocacy

Project Summary

The EVA is a platform the aids in domestic violence education and can be used to facilitate in personal recovery. However, the reliability and usability of the site was suffering. Our goal was to modernize the design, enhancing aesthetics and improving information architecture for better user adoption. We revamped graphics and colors, transforming the site into a more inviting space. The impact was a notable reduction in bounce rate and an improved user experience, achieved through clear and distinct calls-to-action. Ultimately, our mission was to drive increased user traffic, aligning with the association's objectives.
Navigating Challenges


The Ending Violence Association (EVA) website grappled with disorganized and non-compartmentalized content. Individuals seeking to support their community or conduct research on Gender-Based Violence (GBV) struggled to find relevant and specific information due to the lack of clear categorizations and organization of the content.


We proposed a comprehensive content restructuring and categorization strategy for the Ending Violence Association (EVA) website. By implementing intuitive information architecture, distinct content categories, and a user-friendly interface, we aimed to significantly enhance the accessibility and navigation experience for users. This solution intends to empower individuals seeking to contribute to their community or research Gender-Based Violence (GBV) by providing a streamlined and efficient platform for obtaining the information they need.

Project Type
Web Application Redesgn
2 Weeks
Crafting Experiences

My Role

UX Researcher

Project Manager

My Responsibilities

  • UX Design
  • Project Management
  • Information Architecture
  • Competitor Analysis
  • Interaction Design

User Research

Key insights
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Understanding User Frustrations: A Deep Dive

Pain Point

1. Users striving to support their community and research Gender-Based Violence (GBV) struggle due to disorganized content on the EVA website, hindering their access to vital information.

Pain Point

2. Users combatting or researching GBV are hampered by the unclear categorization of content on the EVA website, making it hard to locate relevant information swiftly and efficiently.

Pain Point

3. Users with diverse language and reading needs, requiring accessibility features like different languages or larger text, face hindrances on the EVA website, impeding their engagement with critical GBV information to support their community.

Pain Point

4. The outdated visual design of the EVA website can convey an unprofessional image, causing potential users to doubt the reliability and credibility of the content and the organization itself.

User Persona

Understanding User identity: A Deep Dive

The Market

research of the industry landscape


Developing the experience
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Style Guide

Signficance of a design system
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Web Design

all application experience
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Hifi Mockups

The real user experience

Elevating Design with User-Centered Precision

In the quest to create exceptional user experiences, I embarked on a journey from lo-fi to hi-fi design, guided by invaluable user feedback and rigorous UAT. Here's a glimpse of the transformation:

  • Low-Fidelity Beginnings: The journey commenced with low-fidelity iterations - the raw canvas upon which ideas took shape. Simple wireframes and sketches allowed for quick ideation and the exploration of multiple design directions.
  • User-Centric Refinement: Armed with feedback from real users, the designs underwent a transformative process. User Acceptance Testing (UAT) uncovered insights that became the cornerstone of our redesign. User preferences, pain points, and aspirations were carefully considered.
  • High-Fidelity Realization: The lo-fi concepts evolved into high-fidelity designs. Each pixel meticulously placed, interactions polished, and visual aesthetics refined to create a visually engaging, intuitive, and functional interface. The result is a refined user experience that not only meets but exceeds user expectations.

The transition from lo-fi to hi-fi designs reflects the power of user feedback and the iterative design process. It's a testament to the principle that designing for the user is an ever-evolving journey, driven by insights, creativity, and a commitment to excellence. Explore the visuals to witness this journey unfold.

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Interactive Prototype

How it all works

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Usability Testing

making use of user feedback
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putting it all together


In conclusion, our responsive redesign addressed critical issues of poor information architecture and outdated design on the existing website, enhancing its aesthetics and usability. Notable improvements in bounce rate and a better user experience were achieved through revamped graphics and a more inviting color scheme. Our primary mission was to drive increased user traffic, aligning with the association's objectives. Looking forward, our next steps involve further enhancing accessibility features to ensure inclusivity and adding a partnerships component to broaden the impact and reach of the platform, solidifying our commitment to continuous improvement and user-centric design.